Local newspapers are the first we turn to raise awareness or an issue or problem, rather than going to the big national newspapers first. The local media emplys around 30,000 people a year, and an incedible 10,000 of them are journalists! supposedly 85% of local newspaper readers in Britain say its improtant that their local newspaper keeps them infrmed on local council issues. This is because even though we may not know it, our local couincil can have great everyday effects on us more than what the bigger national couincil does. Accouriding to stats a whopping 60% act on the ads in the local newspapers.
Stats:
Daily and sunday papers 89
Free dailys 11
Paid weeklys 487
Paid weeklys with free pick ups 17
Free weeklys 494
Free weeklys with pickups 35
Free pick up only (weekly) 4
Combined weekly 10
Total 1,167
Not just the papers, but regional press over stand alone magazines and niche publications. There are over 1600 websites (which has amazingly double in the last 5 years). 71% read local newspapers (figures deom April 2010 - March 2011)
Coverage from age groups:
15-24 61.1%
25-34 66.6%
35-44 68.0%
45-54 71.9%
55-64 75.0%
65+ 79.9%
Regional Press has a high solus. This is when someone who reads a local newspaper won't read a national paper. 26.9% of those who read a regional newspaper do not read a national daily. Local newspapaers are increasingly becoming more local society and three quarters of people in the UK work within 10 mils from their home, and 40% of us work within 2 miles.
The top 20% of all publishers own 90% of all regional and local newspaper titles in the UK. And over 95% of total weekly circulation.
A great Website to see all the stats and facts is www.newspapersociety.com. Increasingly there are more and more ways to read a newspaper, ie websites, podcasts, mobile phones, e-editions, blogging and video streaming. This is a great contemporary way of getting the news acorss to a younger generation.
Types of newspapers:
National (eg Sun, Daily Mail, The Times)
Regional (eg Shropshire Star, Birmingham Post)
Local (eg Market Drayton Advertiser)




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